For my final round of the redesign process, I wanted to create a more finished look for my logotype and make it a little more unique to my application/project. I bulked up my base font Rockwell by adding a rounded stroke in the same color as the type, to give it more visual weight and soften the sharp edges of the font. Then to add more visual interest, I added a textured shadow print of the logotype, recalling the printing done on paper bags at many grocery stores. I re-worked my color scheme a bit more too, the greens are all shades/tints of each other and I warmed up the purple accent so it complements the green for more contrast. I may still revisit the color scheme later this semester as I build more prototypes but this is a step in a better direction overall.
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